SMBs: Import of Creating a Powerful Web Presence

In concert with my article on Marketing Your Small Business, I would like to elaborate on the import of your ‘web presence’ and website design.

If you are a new venture, you may well be in the process of designing your website, in which case both of these articles will be timely.

If however, you are an established business, you will now know what your ‘return on investment’ (ROI) has been, and the ‘influence’ your website has granted to date.

A powerful website can continually evolve and improve through easier navigation, enhanced functionality, consistent and improved content, and of course, testing. It takes some time to recognize what is, and is not, working in your niche.

As a developing entrepreneur myself, I can tell you that website maintenance and content generation are time-consuming, however, most certainly worth the time and effort.

The learning curve on website design, SEO, content & lead generation, getting traffic, and creating enough attention and interest in your market niche, are all high learning curve activities, and most definitely, an ‘on-going’ process.

In this particular arena, change is constant and therefore, it is perfectly acceptable to consistently work on improvements in navigation, content, design layout etc., while expanding your knowledge and developing your presence on the world-wide-web.

I humbly suggest the following few tips to help you in ensuring you are keeping up with your competition and creating, and/or maintaining, the ‘powerful presence,’  which we all aspire to.

Keep it Simple!

  • Ease of navigation on your site is paramount. You do not want your site to be ‘too busy’. A well-designed business site is not crowded with affiliate links, graphics, photos, videos, etc. There is usually lots of white space,’ or a ‘solid colour’ framing the content.
  • Be careful with your ‘colour’ palette. Your site should be ‘easy on the eyes’, comfortable, and conducive to encouraging your customers and visitors to ‘stay a while.’
  • Consider web ‘accessibility’ for those that are visually challenged, such as, use a ‘text sizing’ option for your site, translation tools, speech recognition, etc. (NB: You will need to have a ‘self-hosted’ site for many of the tools mentioned here).

Always Keep Your ‘Target Audience’ Top of Mind!

  • Write your website content for your customers.
  • Your content must be relevant, up-to-date, easy to read, and should convey how your products and/or services can be of benefit to your customers.
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