My View on Driving Site Traffic (Part 2 of 2)

As I said, what I want to share with you today is what I have learned about ‘traffic exchanges’ (TE) so far.

I have only been using a few TE sites over the past couple of months and would value feedback from the more advanced marketers regarding their use, please.

There are some awesome TE sites out there like Hungry for Hits, EasyHits4U, TrafficAdBar and far too many more to list for you here – I want you awake!

The fact that there are so very many of these sites tells me they are obviously in demand and spreading like wildfire, because they are also a way to ‘advertise for free’ and if you are an affiliate marketer, can be very valuable relationships to have while driving a steady flow of traffic to your site, hopefully earning you more free traffic and money from your product sales.

However, as with much found on the Net, there are significant glitches to these systems not only in terms of how they are designed and function during surfing, or the fact that they can be addictive, it seems to me that once you start, you can’t really stop because your site traffic/visitor count will suffer considerably – as will your online Rep.

To my way of thinking, it would not look good for any site to have hundreds of visitors for a day/week or so and then suddenly drop off to only a few. I do not believe that would look good in the eyes of ‘Google’ or any of the other search engines either. So, what to do? Please read on to find out.

I have blogged on and off now for a few years and was always told that ‘content was king’ and is what drives traffic to a site. Another driver is interesting ‘products’ that are ‘Evergreen’ preferably.

However, I do not recall any mention of traffic exchanges, free advertising sites, or any kind of free advertising for that matter, other than the ‘norm’ of posting my links on all of my social networking sites, and in my email close of course.

Nonetheless, I did not have a traffic problem with any of my sites (at least in my mind) but must admit I did not achieve the high response rate I am currently enjoying since working on a number of these TE sites.

That said, it seems clear to me that if I were to stop utilizing these exchanges, my numbers would, of course, decrease, which is a bummer for any site or blog owner. The likelihood that I would end up returning to recapture my solid audience is strong while continuing to work on my site, and build a few more.

I do not totally buy into the concept that ‘content is king’ as I have analyzed a good number of sites that I thought hosted excellent and useful content, and had great online Reps – only to learn that their visitor stats were not at all much higher than my own. So, if the content is, in fact, king, what is the problem? Not enough ‘buzz’, SEO (Search Engine Optimization) and on-site/image optimizations? Not enough content or consistent posting?

The funny thing is, while holding these sites that come to mind in high regard, right up there on the proverbial pedestal, they all could have used Traffic Exchanges to grow their online presence on the ‘global stage’ and had many more eyeballs looking at their work and product offerings. Maybe I’m different, but I find this fact interesting.

It should go without saying that ‘content’ is crucial to any site – you cannot market a bare site OR one that is just advertising for your affiliate programs. Creative, useful, and knowledgeable content is a MUST have of course. I am simply saying I do not believe it is the be all, end all for driving traffic to your sites.

That all said, I think that Traffic Exchanges offer bloggers and website owners a valuable tool for getting eyeballs on your sites, even if they are only used in the initial stages of your site development. All the millions of sites on the internet are competing with each other in every niche you can possibly think of. They MUST be using SEO strategies, and I suspect that part of that process involves using these traffic exchanges to gain recognition with more visitors to their sites, AND also getting FREE advertising for their products or services while earning some cash along the way. That’s pretty wicked awesome in my book. It certainly beats having to BUY traffic!

I would love to hear your thoughts on Traffic Exchanges, please!

  • What do you think of these exchanges?
  • Do you currently use any TE sites for your sites?
  • Would you consider using them after reading this post?
  • How many TE sites have you found that actually ‘pay you cash’ versus just getting more traffic, free ads, or your site higher up in their rankings?

P.S. There is another thing I have noticed using Traffic Exchanges that I think is very valuable. Reading all those ads induces some creativity for writing your own for one thing. What turns you off is likely to turn off others, but the good ones really stand out – I tend to remember those and add them to my ‘favourites’ for future reference. It really gets the juices flowing – HUGE advantage to keep in mind for your present and future sites!

Thanks so much for visiting today, much appreciated. Make it an awesome day!

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