ATTN: Techies and Marketing Professionals ~ Web ‘Search/Ads’ Judge?

Have Your Say in Improving the Internet – Become an ‘Evaluator’

Legitimate work-at-home opportunities exist for Advanced, Tech-Savvy Internet users globally. This growing field has high standards and an ever-increasing demand for talent. Some firms will offer ‘free training’ providing you meet their preliminary assessments.

Search Engine Evaluation is a rewarding way to earn money from home, however, it is difficult to get a foothold in this particular niche. Projects usually involve examining and analyzing advertising content, images and text, and preparing a written feedback report on the specific aspect of the ads.

What You Should Know Before Moving Forward

Search engine companies periodically need humans to check their search results. The job of search evaluators is typically a work-at-home role that goes by many names — search evaluator, internet assessor, ads quality rater, social media assessor, or internet judge, to name a few. (Keep this in mind when you are running your searches to find work).

Search Engine Evaluators give feedback to ensure that internet search results are comprehensive, accurate and timely, are spam-free, and relevant to the searcher’s intent. In essence, they are the human check on the complicated, ever-changing algorithms on which all search engines run.

To do this job effectively, the search engine evaluator must be familiar with the language and culture of the local search engine user.

Top Targets for Search Engine Evaluator Jobs

Leapforce

Leapforce specializes in hiring work-at-home Search Engine Evaluators, search quality judges, and map quality analysts, many of whom perform work for Google. They hire year-round for multiple languages such as Chinese, English, Hindi, Arabic, Russian, German, French, etc. If you are interested and believe you are qualified, I would strongly suggest you try Leapforce first.

Applicants must have excellent web research skills and analytical abilities, a university degree or equivalent experience, and have a broad range of interests with specific areas of expertise a plus. Candidates must study supplied materials and pass a three-part qualification exam.

Appen Butler Hill

The freelance search evaluators at Appen must be native speakers of the language in which they are working, be knowledgeable about the internet, and be familiar with a wide variety of online news sources.

Many positions require fluency in one of the more than 120 languages and dialects Appen offers its clients. Appen also hires independent contractors for a number of other projects like language validators, transcriptionists, etc. Applicants review qualification material and take a series of exams over a one to three-week period.

Lionbridge

Lionbridge is a global localization company that has internet assessor jobs as well as several other similar roles in its crowdsourcing division. The company uses thousands of work-at-home independent contractors for specific work. These positions include, but are certainly not limited to:

  • Internet assessors who evaluate results of a web search;
  • Internet judges, which are similar to internet assessors;
  • Online maps specialist who evaluate and enhance online mapping software; and
  • Social media search consultants who express opinions on the quality of content.

Openings are listed at the links above, and applicants are asked to take an online assessment to demonstrate their ability to perform the related functions.

iSoftstone

iSoftstone hire talented people around the globe who have skills in languages and technology to provide deep market insight for their services; from hardware testing to data entry, and localization to translation.

If you get on board with iSoftstone you will also be able to work with another firm in a similar role to multiply your income.

To perform this type of work properly, you cannot afford any kind of distractions, or you will not be working for very long. You can make a good part-time income if you are well-skilled and lots of work is available to you.

Please note that some companies ONLY want those that have a Smartphone (Android) to work from, and will require roughly 25 hours of your time per week. It is also important to stress here that some of these companies will not permit you to work ‘in the same type role’ with another company while under contract with them.

With the exception of iSoftstone, all of the companies listed above serve the same client base, and therefore cannot permit you to work in a similar role, as it would stimulate conflicts of interests.

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My View on Driving Site Traffic (Part 2 of 2)

As I said, what I want to share with you today is what I have learned about ‘traffic exchanges’ (TE) so far.

I have only been using a few TE sites over the past couple of months and would value feedback from the more advanced marketers regarding their use, please.

There are some awesome TE sites out there like Hungry for Hits, EasyHits4U, TrafficAdBar and far too many more to list for you here – I want you awake!

The fact that there are so very many of these sites tells me they are obviously in demand and spreading like wildfire, because they are also a way to ‘advertise for free’ and if you are an affiliate marketer, can be very valuable relationships to have while driving a steady flow of traffic to your site, hopefully earning you more free traffic and money from your product sales.

However, as with much found on the Net, there are significant glitches to these systems not only in terms of how they are designed and function during surfing, or the fact that they can be addictive, it seems to me that once you start, you can’t really stop because your site traffic/visitor count will suffer considerably – as will your online Rep.

To my way of thinking, it would not look good for any site to have hundreds of visitors for a day/week or so and then suddenly drop off to only a few. I do not believe that would look good in the eyes of ‘Google’ or any of the other search engines either. So, what to do? Please read on to find out.

I have blogged on and off now for a few years and was always told that ‘content was king’ and is what drives traffic to a site. Another driver is interesting ‘products’ that are ‘Evergreen’ preferably.

However, I do not recall any mention of traffic exchanges, free advertising sites, or any kind of free advertising for that matter, other than the ‘norm’ of posting my links on all of my social networking sites, and in my email close of course.

Nonetheless, I did not have a traffic problem with any of my sites (at least in my mind) but must admit I did not achieve the high response rate I am currently enjoying since working on a number of these TE sites.

That said, it seems clear to me that if I were to stop utilizing these exchanges, my numbers would, of course, decrease, which is a bummer for any site or blog owner. The likelihood that I would end up returning to recapture my solid audience is strong while continuing to work on my site, and build a few more.

I do not totally buy into the concept that ‘content is king’ as I have analyzed a good number of sites that I thought hosted excellent and useful content, and had great online Reps – only to learn that their visitor stats were not at all much higher than my own. So, if the content is, in fact, king, what is the problem? Not enough ‘buzz’, SEO (Search Engine Optimization) and on-site/image optimizations? Not enough content or consistent posting?

The funny thing is, while holding these sites that come to mind in high regard, right up there on the proverbial pedestal, they all could have used Traffic Exchanges to grow their online presence on the ‘global stage’ and had many more eyeballs looking at their work and product offerings. Maybe I’m different, but I find this fact interesting.

It should go without saying that ‘content’ is crucial to any site – you cannot market a bare site OR one that is just advertising for your affiliate programs. Creative, useful, and knowledgeable content is a MUST have of course. I am simply saying I do not believe it is the be all, end all for driving traffic to your sites.

That all said, I think that Traffic Exchanges offer bloggers and website owners a valuable tool for getting eyeballs on your sites, even if they are only used in the initial stages of your site development. All the millions of sites on the internet are competing with each other in every niche you can possibly think of. They MUST be using SEO strategies, and I suspect that part of that process involves using these traffic exchanges to gain recognition with more visitors to their sites, AND also getting FREE advertising for their products or services while earning some cash along the way. That’s pretty wicked awesome in my book. It certainly beats having to BUY traffic!

I would love to hear your thoughts on Traffic Exchanges, please!

  • What do you think of these exchanges?
  • Do you currently use any TE sites for your sites?
  • Would you consider using them after reading this post?
  • How many TE sites have you found that actually ‘pay you cash’ versus just getting more traffic, free ads, or your site higher up in their rankings?

P.S. There is another thing I have noticed using Traffic Exchanges that I think is very valuable. Reading all those ads induces some creativity for writing your own for one thing. What turns you off is likely to turn off others, but the good ones really stand out – I tend to remember those and add them to my ‘favourites’ for future reference. It really gets the juices flowing – HUGE advantage to keep in mind for your present and future sites!

Thanks so much for visiting today, much appreciated. Make it an awesome day!

Canada: B.C.’s New Franchise Regulation

Nearly a year after the introduction of Bill 38 in the British Columbia legislature, the B.C. government released the regulation to its Franchises Act (the B.C. Act) on October 3, 2016.

The bill was pushed through the legislature in less than a month last October, and, contrary to expectations, the regulation (the B.C. Regulation) was released in its final form without a public consultation process.

The Act and the B.C. Regulation will come into effect on February 1, 2017. B.C. is the 6th province in Canada to pass franchise legislation, together with Alberta, Manitoba, Ontario, New Brunswick, and P.E.I. (together with B.C., the ‘Regulated Provinces’).

Generally, the B.C. Act and the B.C. Regulation mirror the legislation and regulations of the other five Regulated Provinces. For instance, the B.C.’s disclosure obligations and related exemptions, financial statement disclosure obligations and related exemptions, and the certification standards are similar to those of the other Regulated Provinces.

For your information and consideration, outlined below is a list of the key areas that share similarities, as well as those with differences, which will be of interest to franchisors. Please see the source article at this link for a comprehensive outline of each of the following important topics.

  • Wrap-around disclosure documents;
  • Deposits;
  • Risk warnings;
  • Methods of delivery;
  • Financial statements;
  • Advertising funds;
  • Training and manuals;
  • Territory and proximity;
  • Alternative dispute resolution;
  • Certificates;
  • Current and former franchisees;
  • Negative statements;
  • Guarantees and security interests;
  • Trademarks;
  • Licenses, registrations, and authorizations;
  • Unilateral amendments;
  • Alternative dispute resolution; and
  • Large franchisor exemption.

 

Supporting Article Research Sources: Mondaq, Osler, Hoskin & Harcourt LLP, Legislative Assembly of BC

SMBs: Import of Creating a Powerful Web Presence

In concert with my article on Marketing Your Small Business, I would like to elaborate on the import of your ‘web presence’ and website design.

If you are a new venture, you may well be in the process of designing your website, in which case both of these articles will be timely.

If however, you are an established business, you will now know what your ‘return on investment’ (ROI) has been, and the ‘influence’ your website has granted to date.

A powerful website can continually evolve and improve through easier navigation, enhanced functionality, consistent and improved content, and of course, testing. It takes some time to recognize what is, and is not, working in your niche.

As a developing entrepreneur myself, I can tell you that website maintenance and content generation are time-consuming, however, most certainly worth the time and effort.

The learning curve on website design, SEO, content & lead generation, getting traffic, and creating enough attention and interest in your market niche, are all high learning curve activities, and most definitely, an ‘on-going’ process.

In this particular arena, change is constant and therefore, it is perfectly acceptable to consistently work on improvements in navigation, content, design layout etc., while expanding your knowledge and developing your presence on the world-wide-web.

I humbly suggest the following few tips to help you in ensuring you are keeping up with your competition and creating, and/or maintaining, the ‘powerful presence,’  which we all aspire to.

Keep it Simple!

  • Ease of navigation on your site is paramount. You do not want your site to be ‘too busy’. A well-designed business site is not crowded with affiliate links, graphics, photos, videos, etc. There is usually lots of white space,’ or a ‘solid colour’ framing the content.
  • Be careful with your ‘colour’ palette. Your site should be ‘easy on the eyes’, comfortable, and conducive to encouraging your customers and visitors to ‘stay a while.’
  • Consider web ‘accessibility’ for those that are visually challenged, such as, use a ‘text sizing’ option for your site, translation tools, speech recognition, etc. (NB: You will need to have a ‘self-hosted’ site for many of the tools mentioned here).

Always Keep Your ‘Target Audience’ Top of Mind!

  • Write your website content for your customers.
  • Your content must be relevant, up-to-date, easy to read, and should convey how your products and/or services can be of benefit to your customers.

Your Next Chapter: Marketing Your Small Business

Over the past several years, due to our economic conditions and dissatisfaction with the ‘typical 9-5 job,’ many professionals have chosen to explore their entrepreneurial spirits by going it alone, and opening a small business operation.

We all know that marketing is an integral, strategic function of any business, and this is particularly so for the independent business operator, and/or, brand new business venture.

I am assuming that you own a website (your own domain name) or a blog that markets your products and services.

A well-designed website with consistently up-to-date product and services information will aid you in:

  • Building your brand’;
  • Creating global ‘awareness’;
  • Creating powerful email marketing tools, such as Aweber;
  • Encouraging a ‘referral’ network;
  • Better serving your current clients/customers;
  • Generating online traffic, and therefore, potential paying clients/customers;
  • Learning new strategies that will increase your website/blog’ effectiveness; and
  • Keeping you up-to-date and informed of your ‘competition.’

Naturally, the most effective advertising any business can use is their clients and/or customers’ feedback and referral networks. Word of mouth is still the best and most efficient way of establishing a credible business presence within your market niche. This is just part of the reason that ‘networking’ is so important, and it is imperative if you are to meet with success.

The following ‘suggestions’ will hopefully get the juices flowing, and urge you to ponder your own marketing strategies in our current economy for your new enterprise.

  • Press Release – services are cost-effective, some free of charge; effectively promote your business
  • Networking – sign up with ‘knowledge sites’ in your market niche;
  • Social Media Sites – LinkedIn, Twitter, Facebook, Google, etc., leverage this ‘free’ advertising;
  • Smaller News Publications – some offer ‘free’ advertising in ‘print’;
  • E-Newspapers – encourage write-ups of your services and products;
  • Articles Sites – check out free article submission sites and get your message across;
  • Brochures, Marketing materials distribution – inexpensive ‘bulk’ mail services; and
  • Video – Create a marketing video for your business on You Tube and other Video sites, free of charge.

One of the local businesses in my neighbourhood here in Vancouver did not have a website until very recently. This was in large part due to the owner’s belief that a website would be a very expensive endeavour, and a vehicle that would not prove to be cost-effective.

I am very pleased to tell you that, following my discussions with one of the partners of the business, they moved forward and developed a site, which of course has gained the shop’s popularity, and substantially increased their sales.

Any business today, new or established, must leverage the opportunities that an Internet presence can bring. The Internet is the most powerful marketing tool we have at our disposal.

With the significant decline in standard newspaper advertising methods, the Internet affords our businesses the luxury of having the most cost-effective method of ‘e-commerce’, and the enviable advantage of achieving a ‘global reach’, when compared to those that do not take full advantage of this marvelous marketing tool.